Restyling Digital
BOMBIERI
Bombieri had recently updated its visual identity, but the new direction didn't fully resonate with the team. The challenge was not to create a brand from scratch, but to refine and realign its visual language, creating a more authentic, approachable, and consistent system that could support the company's growth across digital and offline touchpoints.
Branding
Social Media
Digital
Team
1 Designer (Graphic)
Timeline
Mar. 2026 - Abr. 2026 // 4 weeks
Tools
The Challenge
Before this project, Bombieri had introduced a new visual direction featuring a more technology-oriented color palette and graphic style. However, the team felt disconnected from the result and believed it didn't accurately represent the company's culture or personality.
One of the main challenges was finding a balance between the existing brand assets—particularly the red logo—and a new visual language that felt fresher, younger, and more approachable. The solution involved redefining the color palette, introducing complementary graphic elements, and building a cohesive system that respected the brand's history while giving it a renewed identity.
Brand Strategy
Visual Identity
Visual Design Principles
Redefined the visual direction with a fresh blue-and-orange palette that better reflected the company's personality.
Developed a comprehensive brand manual covering visual identity, voice and tone, brand values, photography, and communication principles.
Created practical applications for social media, presentations, stationery, and future digital products, ensuring consistency across all touchpoints.
Objective
Develop a comprehensive brand guidelines document that translated Bombieri's values, personality, and positioning into a clear and practical visual system. The goal was to create a framework that could guide future communication, marketing materials, presentations, and digital products.
Result
The final brand guidelines provided Bombieri with a complete and flexible identity system, covering color usage, photography direction, graphic elements, tone of voice, brand values, social media concepts, and institutional applications.
The new visual direction was well received by the team and became the foundation for future communication efforts. The success of the project led to an ongoing collaboration, and we are currently working together on the design of Bombieri's new website.
